Austria June 2019

Resultado de imagem para Tesla Model 3 Austria

Tesla Shines in BEV takeover

The Austrian plug-in sales are up 34% this year, to some 6.000 new Plug-ins, placing the PEV Share to record heights (3,4%). 

In what was already a BEV-friendly market, with all-electric cars usually representing 60-70% of plugin sales, we are now witnessing a true BEV takeover, with fully electric vehicles representing 82% of this year sales (87% in June). 

When governments play the incentives cards right, good things like these (Large BEV share and growth) happen.

On the other hand, PHEV sales are falling fast, with registrations down 12% this year (-34% in June), could this be the first relevant market to effectively make plugin hybrids redundant?

Tesla plays a major part in this surge, with the Tesla Model 3 in a different league regarding the remaining EV competition, having been #16 last month in the overall market, thanks to 346 deliveries in June, which was still a "meh" result for the sports sedan, after the 703 units of March. Still, with 1,454 units and 24% of the PEV market, no one is complaining.

The BMW i3 is in Second Place, while a slipping the Renault Zoe closes the podium.

With the other two Tesla nameplates also had a chance to shine in June, with the Model S delivering 80 units and the Model X, 43 units, which were their best results in over 2 years (we have to back to March '17, with the Model S scoring 110 units and the Model X, 60), allowing both nameplates to jump positions in the ranking, to #8 in the case of the Model S, and #14 in the case of the Model X.

Another model climbing positions is the Audi e-Tron, up 3 spots to #10, allowing an amazing 100% BEV Top 11 (Not even Norway has something like this), with the Jaguar i-Pace closing the pack, in #11.

The Best Selling PHEV is the Mitsubishi Outlander PHEV, in #12, so it seems that in this market, the Japanese SUV couldn't keep up the pace of the BEV armada. Interestingly, of the 7 PHEV models here, 5 are SUV/CUVs...

In the manufacturers ranking, Tesla is (way) ahead, with 29% share, followed by BMW (13%), while Volkswagen and Hyundai, both with 9% share, run for the last place in the podium.

Tesla Model 3 & Others

 VW Passat
Tesla Model 3
Skoda Superb
Mercedes C-Class
BMW 3-Series

Looking at the midsize vehicles general ranking, the Model 3 was up to the 2nd spot, with the leader VW Passat not that far away, so it is still in firing range of the Tesla Midsizer.

In other kind of markets, more PHEV-friendly, the upcoming PHEV version of the Passat could help it to keep the Model 3 at bay, but on this case...Not really.

So, one can say that it's up entirely to the Model 3 to win this category in Austria.

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