Portugal April 2019

Will the King Leaf be threatened by the Model 3?


Tesla Model 3 jumps to #2

PEV Sales slowed down their growth to just 9% YoY, with April registering 840 deliveries, but with the overall down (-2% YoY), last month the Plug-in Share ended at 4%, placing the 2019 share at 4,9%.

Last month the Best Selling model was the Mercedes E300e/de (!), a first for the full-size Mercedes, thanks to 95 deliveries, its best result ever in Portugal. 

How this came to be? Besides the popularity of the brand in this market, this model falls just below the incentives cap, so for companies, both this model and its rival BMW 530e (71 units in April, year best), are the best PHEV they can buy and still profit from the generous incentives.

Maybe it would be a good idea to lower the PHEV price cap to access incentives? I doubt these highway-eating monsters do a lot of electric drive..

Moving on, the Nissan Leaf is an isolated #1, with a safe distance over the surging Tesla Model 3, that came out of nowhere to the runner-up spot, displacing the popular Renault Zoe to #3.

Just below the podium, the BMW 530e is watching the Mercedes E300e/de getting closer, while the Hyundai Kona EV is #8, ahead of the Mitsubishi Outlander PHEV, that in Portugal is in a low #10, far from the success it is experiencing in other European markets.

Interestingly, high end plugins, that fall above the incentives price cap and do not receive significant incentives, are also experiencing surging sales, with the Jaguar i-Pace in #11, its cousin Range Rover Sport PHEV in #14, while both the Model S and X from Tesla find a seat in the Top 20, something rare this year in Europe, and even the Porsche Panamera PHEV sneaked in, at #19.  

It seems plugins are now trendy among the wealthiest in Portugal...

In the manufacturers ranking, there's a new leader, with Nissan now leading the way (23%), followed by the new Second Placed Tesla (16%), while the three times winner ('16, '17, '18) BMW, this year is relegated to the last place of the podium, with 12% share. Will the company-car-friendly BMW 330e change the German brand fortunes?

Outside the medal positions, Renault (9%) is the only close enough to bother the podium bearers.




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