2018 Global Sales by OEM (Updated)

Looking at the 2018 sales by Automotive Group, we have:





Regarding the previous post, both Tesla (12%) and BYD (11%) maintained their lead, but last year winner, the #3 Renault-Nissan Alliance (9%, -1%), lost a bit more ground, with the rising BAIC (8%, +1%) cutting distances to the podium, having surpassed BMW in November, to reach #4. 

Regarding the remaining OEMs, there is one significant change, with Hyundai-Kia surpassing the almighty VW Group and reaching #8, which says a lot about what is happening right now...


Interestingly, half of the Top 10 belongs to Chinese OEMs, and if we add Tesla to the Disruptors team, Legacy OEMs are a minority in the Top 10. Is this a sign of the New World Order in the automotive industry?

Looking at last year standings, and comparing it with 2018, there are noticeable changes, Tesla jumped from #5 to the leadership, Renault-Nissan dropped from #1 to 3rd, Geely dropped two positions, to #6, SAIC was up two spots to #6, while the Volkswagen was down two spots, to #9.

Highlighting the changing times, we have two new Automotive Groups in the Top 10, with Hyundai-Kia jumping to #8, and Chery reaching #10, kicking out General Motors, now #11, and Toyota (down to #15!) out of the Top 10. 

The Toyota case is particularly worrying, not only because it is one of the largest Automotive OEMs, and in this ranking is only #15, but also because in a fast growing market, it was one of the few (the only?) OEMs to lose sales (-10%) regarding 2017...


BEVs Only

Looking only at BEVs, the ranking would be like this:

1. Tesla (245.240);

2. BAIC (165.369);

3. Renault-Nissan (150.374);

4.  BYD (105.420);

5. Chery (64.897).

The disruption is even more visible here, with only Renault-Nissan on the Top 5, and Tesla winning even more easily.

In fact, if we have  increased this to a Top 10, we would only have another Legacy OEM here, Hyundai-Kia, #7, with 58.990 units.

So, BMW and the VW Group are still too PHEV-based to be considered one of the leading Legacy OEMs. Maybe things will look different in 2020? 

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