Ireland November 2018

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King Leaf in hot market


The Irish PEV market is known by its love for the Nissan Leaf, with the BEV model having won six times (2011/12/14/15/16/17) the Best Seller trophy, and with 1 in 2 plug-ins in Ireland being a Leaf, one could even say that the Nissan Hatchback is an honorary Irish citizen.

With the arrival of the new Generation, the trend has continued, with the Japanese hatchback now owning 40% of this year PEV market.

This is currently a hot market, with sales up 107% YoY, and the PEV share up to a record 1.6%, with November alone hitting 5%(!) market share, a new all-time high, even if the base was small, as in all, only 644 units were sold in the Irish automotive market last month.

But it isn't only the Leaf benefitting from the favorable winds, the BMW 530e is the new Second Placed, becoming at the same time the Best Selling PHEV, thanks to 149 deliveries in 2018, up four fold regarding the previous year.

Below the podium, a few worthy mentions, the Mitsubishi Outlander PHEV is now #14, benefitting from the new revised version, while the Volvo S/V90 PHEV twins joined the ranking, in #20.

Looking at the manufacturers ranking, Nissan is frankly ahead of the competition, with 40% share, while BMW (17%) is Second, while Kia (8%) and Hyundai (7%) are running for #3.



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