Germany November 2018

Resultado de imagem para Renault zoe vs VW e-Golf vs bmw i3



Renault Zoe and VW e-Golf run for #1

After a positive October, the German PEV passenger car market slipped again in November, down 2% to 6,266 registrations, with a seismic change happening in the fuels mix, with BEVs jumping (+41% YoY), while PHEVs continue sinking (-39%), with full electrics outselling plugin hybrids (68% share for BEVs in November), frankly above the 2018 share (51% each).

Because the mainstream market is dropping even faster (-10%) than plugins, the PEV Share climbed to 2.3% in November
, with BEVs alone hitting 1.6%, while YTD, the total PEV share remained stable at 1.9%.

Looking at November Best Sellers, you can see the good moment of all-electric models, with the Renault Zoe breaking the previous all-time record for a single model (980 units, in Oct.'15, by the Kia Soul EV), with 1,047 units.

The VW e-Golf was Second, thanks to a best ever result of 858 deliveries, it seems VW opened the gates for BEV production, as the little e-Up! registered 126 units, the nameplate best result since March. 

But the surprise of the month was the Nissan Leaf reaching the Fifth Spot, that with 366 deliveries, had its best result since March '15. Will we see it here more often? I bet we will...

Pl
Model
Sales  
1
Renault Zoe
1.047
2
VW e-Golf
858
3
BMW 225xe A. Tourer
456
4
BMW i3
432
5
Nissan Leaf
366

The German PEV market is known for close races and its changes and surprises, and November was no exception, first of all, the Renault Zoe and VW e-Golf became the only two candidates for the 2018 Best Seller award, as both stepped up the pace last month.

It will be a close race for the leadership, interestingly, if the e-Golf wins the 2018 trophy, it would be a first for Volkswagen, as so far the best results it had was two Third Places, one in 2014, with the VW e-Up!, and the second in 2015, with the VW Golf GTE.   

The last place of the podium also has an interesting race, with two BMW's (i3 and 225xe AT) separated by less than 100 units, 77 to be more precise.

Below the top positions, there were some interesting changes, the Nissan Leaf jumped two positions, to #8, making 7 BEVs in the Top 8 spots, while the Mitsubishi Outlander PHEV also went up two spots, to #11, thanks to 386 units, the nameplate best result in its 5 year career. 

The BMW 530e climbed to #14, and with the now discontinued Mercedes E350e only 90 units ahead, the BMW PHEV is now the favorite to end the year as the Best Selling Luxury plugin.

Finally, the Hyundai Ioniq Electric rose to #15, thanks to 227 registrations, underlining the good moment that pure electrics are experiencing.

Outside the Top 20, we should mention the 220 registrations of the Audi e-Tron, no doubt demostration units, but a large amount nevertheless, especially considering that full deliveries should start only in February. Will the Big Audi be the 2019 Luxury PEV Best Seller?

Uncoincidentally, the Tesla Model X deliveries are down 29% YoY, while the Model S is faring even worse, with a sharp 60% drop, although in this last case, this has more to do with the Model 3 long shadow, than any (read, Porsche Taycan) other upcoming model. 

In the brands ranking, BMW (18%, down 1%) is in the leadership, ahead of Volkswagen (16%, down 1%) while the #3 Smart (10%, down 1%) is in the last place of the podium, with Renault (9%, up 1%) still trying to reach the Bronze medal.


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